David Lee Roth should be the new CFO at Microsoft or really any major company these days.  Read this article on how he used a little statement inside their contracts to determine if the vendor they hired actually read the contract.  Just awesome…

http://www.fastcompany.com/magazine/143/made-to-stick-the-telltale-brown-mampm.html 

“In other words, Roth was no diva. He was an operations expert. He couldn't spend hours every night checking the amperage of each socket. He needed a way to assess quickly whether the stagehands at each venue were paying attention -- whether they had read every word of the contract and taken it seriously. In Roth's world, a brown M&M was the canary in the coal mine.”