Microsoft Business Intelligence Blog : Marketing

World Cup Social Media Analytics - How We Did It #worldcup #analytics @extendedresults @microsoft

Patrick Husting — Thu, 10 Jun 2010 19:31:00 GMT

A good colleague of mine over at Microsoft, Bruno Aziza , gave me a call on a Sunday night to discuss Extended Results partnering with Microsoft on the development of a World Cup Social Media Analytics web page. Bruno chose us because we have...(read more)

Social Media Analytics for the Enterprise using Microsoft SharePoint 2010 and SilverLight

Patrick Husting — Tue, 11 May 2010 11:47:00 GMT

We have been doing a lot of work on pulling social media data into the enterprise and using it against our traditional data warehouses to find some new insights. It can be quite interesting to pull twitter traffic on a product and tying that to...(read more)

PushBI on Windows Mobile market place

Patrick Husting — Tue, 13 Oct 2009 22:33:00 GMT

Feels good that we are listed on the Most Popular section of the Windows Mobile market place. You can find out more information about taking your business intelligence needs mobile at www.PUSHBI.com

Getting ready for my New York trip to present â€œPersonalized Business Intelligenceâ€

Patrick Husting — Thu, 08 Oct 2009 13:00:00 GMT

Iâ€™m pretty excited to be traveling to New York this week to present at the Microsoft offices to several media and entertainment companies. We are going to be co-presenting with Microsoft on â€œPersonalized Business Intelligenceâ€ and showing many of the recent products we have developed over the past several months.

First, I will be showing PushBI Desktop and Mobile business intelligence solutions that brings awareness to the entire organization whether they are in the office or out of office. You can find out more information at www.PUSHBI.com

Second, I will be being showing two new products we have that we are launching October 19th called Extended Excel and Extended Outlook. These two new ribbon and toolbars bring an organizations business intelligence reporting right into the Microsoft Office tools they use everyday. We have been beta testing the solutions inside Microsoft for several months with tremendous success in productivity gains, cost savings and business performance awareness. I will have separate blogs coming on each of these solutions the week of October 19th. Check back in a couple weeks.

Then finally, I will be presenting how we are using Microsoft SilverLight for the Xbox Partner portal. We have been building interactive business intelligence dashboards with SilverLight that have had some very interesting results. SilverLight and Business Intelligence make for some very interesting custom solutions and interactivity when presenting our business performance data.

If you have any questions, please feel free to contact us at www.ExtendedResults.com for more information. If you want to hook up for coffee and see some of these solutions, let me know. I have some free time on Tuesday. You can get a hold of me at www.ExtendedResults.com and click on our Contact Us page.

Patrick Husting

Collaborative Business Intelligence 2009 Road show with Microsoft

Patrick Husting — Thu, 01 Oct 2009 12:00:00 GMT

Iâ€™m going to be traveling to 5 cities (New York, Kansas City, Dallas, Denver and Chicago) with the Microsoft Communications Sector group that focuses on Telecommunications and Media and Entertainment companies. I will be doing sessions on Personalized Business Intelligence on the Microsoft platform of products (PushBI, Extended Excel, Extended Outlook and SilverLight BI).

If you are a Telecommunications or Media and Entertainment employee and wish to attend one of these events, please let me know so I can get an invite out to you. Sorry, this is not for consulting companies, but actual industry companies.

The events will be covering the following:

Highlight Microsoft Business Intelligence and Analytics Vision and Strategy,
Discuss how to effectively leverage your existing Business Intelligence investments, and
Provide overviews and demos of our Partnersâ€™ Collaborative Business Intelligence solutions.
Identify and analyze customer accounts by profitability,
Create awareness of your most profitable customers through Business Intelligence dashboards,
Increase marketing efficiencies by identifying customer segments and expected buying behavior,
Quickly and effectively manage strategy with real time updates on through mobile phone, email and other familiar communication devices and tools,
Identify new revenue opportunities through share revenue analytics, and
Reduce IT management costs through and integrated, scalable infrastructure that provides quality data to applications, processes and people.

Please contact us at http://www.ExtendedResults.com/Contactus.asp for more information on locations and times. It should be a great event!

Business Intelligence Marketing

Patrick Husting — Mon, 28 Sep 2009 14:07:00 GMT

I just love my buddy Bruno over at Microsoft who is a business intelligence marketing guy and also noted author. Now he found Zazzle and has created some business intelligence shirts. Check them out.

http://www.zazzle.com/brunoaziza

PushBI Desktop at the WPC09 Conference

Patrick Husting — Wed, 22 Jul 2009 15:15:00 GMT

Nic Smith came by when I was presenting at the Windows Mobile booth our solution. He wanted to do a quick video to show it off at the Microsoft Global Sales conference in Atlanta this week. Check it out.

Day 2 at the Microsoft WPC 2009 Conference. Momentum!!

Patrick Husting — Wed, 15 Jul 2009 13:47:00 GMT

Well we are having a great time at the Microsoft Worldwide Partner conference here in New Orleans. Microsoft has been showing off some of the great new features coming in Windows 7 and Office 2010. They haven't shown any information on SharePoint or PerformancePoint. They are keeping it all quiet until the SharePoint conference in October. We are in the TAP program and spend a lot of time with the new SharePoint BI team so we have some great insight of all the new features in SharePoint. Going to be exciting. Running into a lot of my SharePoint BI friends at Microsoft, they are some of our best fans! They are great!

For this trip, most of our time is spent talking and showing our new mobile business intelligence application called PushBI (http://www.pushbi.com). The Windows Mobile group has been highlighting it solid for a couple days now and just driving a ton of customer, partner and ISV interest in using our solution. Have to admit, caught off guard on the interest. Pretty awesome.

We have companies interested hooking it to other non-Microsoft platforms like SAP, Oracle and other very interesting platforms. It is great seeing all the different ways our solution can be used. I know when we get back from the trip, we are going to be VERY busy doing follow up work.

Microsoft Worldwide Partner Conference 2009, We are here!

Patrick Husting — Tue, 14 Jul 2009 14:00:00 GMT

We arrived on Sunday evening for the Microsoft Worldwide Partner conference in New Orleans. Microsoft launched its new branded partner program, finally gone is that pretty ugly site and now they have a nice fresh look. I look forward to all the changes they are making to the program. There are a lot of much needed changes coming. We are here because our PUSHBI solution is being shown in many sessions here focusing on Windows Mobile and Mobile Business Intelligence.

We have a booth and have had a pretty steady flow of interested partners that would like to do implementation services around our software sales. We sell the PUSHBI (http://pushbi.com) solution directly in the United States and we have a distributor in Europe, but we use partners to implement the solution outside the Pacific Northwest where we work and live. Great model and we get introduced to all these other great BI companies around the world. Great perk to the job. We even have had several ISVs stop by wanting to know how they can OEM our solution into their products so that they can have a desktop and mobile BI solution. Score! The following is a picture of our booth and Bryan our Partner manager.

Stop by and see us at WPC09 Booth 1300

Patrick Husting — Thu, 25 Jun 2009 19:26:00 GMT

We will be attending the Microsoft Worldwide Partner Conference 2009 in New Orleans. Stop by booth 1300 (far right corner as you enter the exhibition hall) and see our PushBI Desktop and Mobile live. PushBI will also be highlighed in several sessions there by different Microsoft speakers. I'll post another blog entry latter on the different sessions we will be in.

Also, come to our booth and show us PushBI on your mobile phone or on your desktop computer and you'll be entered to win an expensive remote control race car!

Extended Results on YouTube

Patrick Husting — Wed, 17 Jun 2009 17:07:00 GMT

We created a youtube channel to start uploading our videos of our business intelligence solutions. We have PushBI videos of the Desktop and Mobile Devices up there at the moment. We'll be adding your Extended Excel and SilverLight BI solutions in the near future.

Check it out.

http://www.youtube.com/user/ExtendedResults

Vanity Metrics vs. Actionable Metrics

Patrick Husting — Fri, 22 May 2009 13:34:00 GMT

If you haven't read Four Hour Work Week, it is a fun read if you like starting up businesses. I stumbled upon this on his blog which was an interesting read if you have the time.

1. Split-tests
2. Per-customer metrics
3. Funnel metrics and cohort analysis
4. Keyword (SEM/SEO) metrics

http://www.fourhourworkweek.com/blog/2009/05/19/vanity-metrics-vs-actionable-metrics/

PushBI for Microsoft TechED 2009

Patrick Husting — Thu, 07 May 2009 08:26:00 GMT

We developed a PushBI solution to track the business intelligence sessions and ratings at TechED 2009 next week. Download and give it a tour next week when the session speakers scores start coming in.

http://www.PUSHBI.com/TechED.aspx

Top 10 demos for Microsoft BI

Patrick Husting — Mon, 27 Apr 2009 18:15:00 GMT

This is pretty cool, our PushBI solution make the blog masters #5 business intelligence demo. Right on! Click through the link to check out the whole top 10 but make sure you visit www.PUSHBI.com to find out more information about our new business intelligence solution.

http://blogs.msdn.com/bi/archive/2009/04/23/top-10-demos-for-microsoft-bi.aspx

PushBI Desktop and Windows Mobile - Personalized Business Intelligence

Patrick Husting — Thu, 23 Apr 2009 08:02:00 GMT

I haven't been doing much blogging lately; we are busy working on our business intelligence projects and are fortunate to have a full pipeline of BI projects (SQL, SSAS, SSRS, SPS, PPS and Silverlight). But, I truly believe if you are going to survive as a company, you either innovate or die.

With that said, we have been developing a new business intelligence tool called PushBI, our tool Personalizes Business Intelligence and fills a large gap in desktop monitoring tools along with a mobile business intelligence solution on the Microsoft platform. We had our first successful beta implementation at Microsoft and will roll it out to many other Microsoft groups over the next several months. We are in the process of a soft-launch and informational awareness effort in the United States. Check out our web site at www.PUSHBI.com for more information and download the trial of PushBI and let me know what you think. We are looking for implementation partners in the U.S. and Europe. If you are interested, or know someone who might be, visit our web site and contact us about the opportunities.

Below is a screen shot of the Windows Mobile version of the solution. PushBI also works on BlackBerry, iPhone and Android mobile devices too.

More posts to come on PushBI over the next couple weeks...